Chairman's Letter


We are celebrating with Pepsi-Cola International over sixty years of success in Lebanon. It has been six decades of many rewarding moments, as well as some challenges. We have made solid achievements, including strengthening our brands, introducing new ones to our customers, and expanding regionaly

I am honored to be succeeding my father, Toufic Assaf, as the Chairman of SMLC. This legacy is a tribute to the strength and stability of SMLC, and to the belief in the importance of our purpose. I am truly honored to lead the incredibly talented and dedicated people who work at SMLC, without whom this success could not have been made possible.

Today, we are looking with confidence to the future in our partnership with Pepsi-Cola International, which has been well-established through many years of experience and mutual trust. 
I am committed to continuing our proud tradition, calling on the great range and diversity of our team and capabilities.

Walid T. Assaf
Chairman & General Manager