// JavaScript Document var v1; v1 = 'SMLC Celebrates with Lebanese Press the Popularity of Tropicana

-- Walid Assaf: overwhelming market response following the launch of Tropicana --

Beirut, May 27, 2004 – The launch of Tropicana, the world\'s leading juice beverage, in Lebanon received overwhelming response from consumers across the country few months after its launch at the beginning of the year, noted Mr. Walid Assaf, Chairman of Societe Moderne' v1+='Libanaise pour le Commerce (SMLC), Pepsi\'s exclusive bottler in Lebanon.

Mr. Assaf\'s comment was made at a luncheon held today at the Metropolitan Palace Hotel in honor of the local press for their dedication in supporting the company\'s initiatives throughout the years and to introduce them to the Tropicana brand.

Commenting on SMLC\'s decision to produce and distribute Tropicana in Lebanon, Mr. Assaf said:SMLC always works on providing its consumers with the opportunity to experience great tasting drinks,' v1+='hence our decision to bring Tropicana to the local market.

We strongly value our relationship with our customers, who for over five decades have given us the necessary support to maintain our strong lead in the market. In return, we have always worked ahead to ensure that our consumers are rewarded for their loyalty and support, through the launch of exciting new brands that are leaders in their segment.

As part of the agreement with the Tropicana Company, ' v1+='SMLC has invested millions of dollars on a new state-of-the-art production line that is dedicated for the production of Tropicana.

Our major investment in the Tropicana line stems from our belief in delivering the best quality product to our consumers. A critical part of this effort was working very closely with the Tropicana Company to train a select team of qualified Lebanese professionals to ensure the proper implementation of the company\'s very stringent mission and policies.

Soon after its launch into the Lebanese market, ' v1+='Tropicana gained considerable market share in the juice sector, thus adding value to the industry. Tropicana is the most widely distributed juice Brand in Lebanon today, reflecting overwhelming acceptance by Lebanese consumers.

All natural Tropicana, made with no preservatives, is available in Lebanon in 1.0L and 300ml glass bottles, where Tropicana enthusiasts can have the option of choosing from four great tasting flavors: Orange, Pineapple, Mango and mixed fruits.' var v2; v2 ='New promotion gives Pepsi lovers chance to win awesome prizes

' v2+='Beirut, July 2004 - As part of its ‘Dare for More Football 2004’ campaign, Pepsi recently launched its summer promotion in Lebanon, giving consumers the chance to win cool prizes throughout the warmer months.

' v2+='Building on its international association with globally renowned football stars including David Beckham, Raul Gonzales, Roberto Carlos, Francesco Totti and Ronaldihno, the promotion is intended to give consumers in Lebanon the opportunity to enjoy their favourite sport and win valuable prizes.

' v2+='For eight points, collected from bottle-caps of Pepsi, Mirinda or 7Up 2.25 litre PET bottles, consumers can win signed Pepsi footballs, while for four points they can win an autographed mug. Lucky winners who find the icon under their bottle-cap can also instantly win a valuable babyfoot.

' v2+='“We wanted to give consumers an easy opportunity to win great prizes which combine their favourite drink and their favourite sport,” says Joumana Salem, Marketing Director, Pepsi East Med. “The promotion brings together both elements for those who truly do dare for more for football.”

' v2+='Earlier in the year, Pepsi premiered its Gladiator themed commercial entitled ‘Foot Battle’, featuring famous names from Pepsi’s stable of international stars, including David Beckham, Roberto Carlos and Raul Gonzales.' var v3; v3 ='Pepsi Joins Hands with “Operation Big Blue” to Cleanup Lebanon’s Beaches

' v3+='Beirut, July 2004 - As part of its ‘Dare for More Football 2004’ campaign, Pepsi recently launched its summer promotion in Lebanon, giving consumers the chance to win cool prizes throughout the warmer months.

' v3+='Pepsi’s active participation in this year’s campaign is part of the company’s drive facilitate and support community initiatives aimed at providing everyone with access to enjoy the remarkable Lebanese coast.“Following the tremendous success of our “Summer Fun for Everyone’ campaign this year, we are delighted to support the Big Blue initiative, which strives to cleanup the Lebanese beaches and preserve the natural sea life”, said Gabriel Nakle, franchise Manager, PepsiCo International. “ As the leading soft drinks company in Lebanon and The Middle East, Pepsi has been instrumental in initiating as well as sponsoring community events that bring joy and excitement to our consumers”.

' v3+='According to Nakle, Pepsi’s community initiatives in Lebanon are part of its corporate commitment to community service, of which program the summer fun sports campaign and the big Blue project are both part.

' v3+='Issued on behalf Of PEPSICO International by Renno & Associates. For further information, please contact Dania Renno (03-800741) or tel: 01-748116 or email: dania@rennoassociates.com

' var v4; v4 ='MOUTAIN DEW PROUDLY SUPPORTS BEIRUT INTERNATIONAL MARATHON 2 ND YEAR RUNNING

' v4+='“We are thrilled to sponsor an event that has received such high acclaim worldwide”, stated Joumana Salem, marketing Manager of PepsiCo International. “Mountain Dew’s enduring commitment to encourage sports across the country reflects our dedication to all of the athletes and their fans.”

' v4+='At this year’s Beirut International Marathon, Mountain Dew stands were placed throughout the streets of Beirut along with life-size Mountain Dew cans, reflecting the brand’s ongoing support of the event. In addition, hundreds of volunteers, brand representatives, and spectators cheered the runners, offering them cans of Mountain Dew to quench their thirst.

' v4+='Aligning itself with sports for over a decade, Mountain Dew has grown to become one of the most popular soft drinks in the world, especially among athletes and the younger generation.

' v4+='“ a great fuel for energy, Mountain Dew’s support of the Beirut international Marathon reflects the brand’s power and passion, motivating athletes to make it ot the finish line,” added Salem.

' var v5; v5 ='Gatorade and Pepsi add A.C. Milan to Champion Football Roster

' v5+='“Multi-Year Sponsorship Builds Partnership
Between Champion Italian Football Club and Global Beverage Leader

' v5+='Beirut, 8 December 2004-Continuing its strong tradition of Partnering with the world’s top football players and clubs, PepsiCo International today announced a multi-year agreement with A.C. Milan, one of the world’s best loved football clubs, Beginning this year, Gatorade will be the official sports beverage and Pepsi the official soft drink of the Italian champion team.

' v5+='This agreement also brings together two leading sports science laboratories, the A.C. Milan Lab and the Gatorade Sports Science Institute (GSSI) of Chicago, to collaborate on scientific of Chicago, to collaborate on scientific research designed to optimize athlete’s hydration and performance.

' v5+='“Partnering with Gatorade and Pepsi is a tremendous opportunity for A.C. Milan” said Mauro Tavola, Sales director, A.C. Milan. “Our team upholds the same values a strong commitment to quality and excellence. We look forward to developing this mutually-beneficial relationship.”

' v5+='A.C. Milan is among the elite teams in terms of championships and fan recognition. They have won the Italian League Championships 17 times, and are known for numerous European Champion Club Cup victories. During the 2003/04 football season, A.C. Milan reached a worldwide television audience of more than 2 billion people including an estimated 70 million fans in Asia.

' v5+='“We are delighted by our partner with A.C. Milan” said Antonio Lucio, senior vice president and chief marketing officer for the beverage business of PepsiCo International. “We look forward to bringing the excitement and professionalism of A.C. Milan to consumers around the world.

' var v6; v6 ='As Part of Its Sponsorship of Star Academy 2
' v6 +='Reach for Stardom with Pepsi’s ‘Star Pack’ Promotion

' v6+='Beirut 30 March 2005 – As the main sponsor of Star Academy 2, this season’s most popular reality television show, PepsiCo International today announced the launch of Star Pack, its latest promotion to rock the streets of Lebanon

' v6+='The nation-wide promotion encourages consumers to purchase the Star Pack and win an array of valuable prizes instantly. By simply scratching the square on the Star Pack card, consumers will be given the chance to attend the Star Academy ‘Prime’ or meet their favorite Star Academy stars at their upcoming concert. Other prizes, to name a few, include a Nokia mobile phone, an MP3 player, a Sony Discman, and a free supply of Pepsi products.

' v6+='“The launch of the new promotion complements Pepsi’s sponsorship of Star Academy 2, a program that focuses on grooming young talents to become rising stars,” stated Joumana Salem, PepsiCo International Marketing Manager. “We launched the Star Pack promotion in order to provide our consumers the opportunity to take part in the region’s most exciting reality television show.

' v6+='PepsiCo International’s sponsorship of Star Academy 2 is in line with Pepsi’s 2005 international music advertising campaign, which was launched in a dazzling celebration on February 23rd in Madrid, with the attendance of Beyonce, Jennifer Lopez and David Beckham.

' var arV6; arv6 ='

في إطار رعايتها ل"ستار أكاديمي2"
' arv6 +='حملة "ستار باك" من بيبسي تستهدف النجومية

' arv6+='بيروت في 30 اذار 2005 - تعلن بيبسيكو إنترناشونال اليوم عن إطلاق "ستار باك"، أحدث حملة ترويجية لبعث المرح والبهجة إلى شوارع لبنان، وذلك بصفتها الراعية الأساسية لبرنامج "ستار أكاديمي2"، أكثر برامج تصوير الواقع شعبيّة في هذا الموسم.

' arv6+='هذه الحملة تنظم على صعيد لبنان كله لتشجيع المستهلكين على شراء "ستار باك" وربح مجموعة من الجوائز القيّمة على الفور. يكفي لذلك حكّ المربّع في بطاقة ستار باك، حيث يتسنّى للمستهلكين فرصة حضور حفلة "ستار أكاديمي برايم" أو إلتقاء نجومهم المفضّلين من "ستار أكاديمي" في حفلتهم الموسيقية القادمة. وتشمل الجوائز الأُخرى، جهاز خليوي من نوكيا، سواقة أم بي 3، جهاز سوني ديسكمان،فضلاً عن إمكانية الحصول مجاناً على منتجات بيبسي.

' arv6+='وقد صرّحت على الحملة جومانا سالم، المديرة التسويقية لدى بيبسيكو انترناشونال:"إن إطلاق الحملة الجديدة يأتي مكمّلاً لرعاية بيبسي لـ"ستار أكاديمي2"، وهو برنامج يستهدف الشباب من أصحاب المواهب ليتحولوا إلى نجومٍ صاعدة. أطلقنا حملة ستار باك من أجل منح زبائننا فرصة المشاركة في أكثر برامج التلفزيون الواقعي إثارةً في المنطقة".

' arv6+='وتأتي رعاية بيبسيكو إنترناشونال لـ"ستار أكديمي2" بالتوازي مع الحملة الإعلانيّة الموسيقيّة الدوليّة لبيبسي 2005 ، وهي الحملة التي انطلقت بإحتفال صاعق في الثالث والعشرين من شباط\فبراير في مدريد حضره كل من النجوم بيونسي، جينيفير لوبيز ودايفيد بيكهام.

' var frv6; frv6 ='Dans le cadre de sa sponsorisation de "Star Academy2"
' frv6 +='La promotion "Star Pack" de Pepsi vise les stars

' frv6+='Beyrouth 30 Mars 2005 - PepsiCo International annonce aujourd\'hui le lancement de Star Pack, sa campagne de promotion la plus récente pour égayer les rues du Liban, et cela en tant que principal sponsor du programme de "reality TV show" le plus populaire cette saison, "Star Academy 2".

' frv6+='Cette promotion à l\'échelle de tout le pays encourage les consommateurs à acheter "Star Pack" et à gagner instantanément des prix de valeur. Il suffit au consommateur de gratter le carré de la carte "Star Pack" pour avoir la chance d\'assister à la "Star Academy Prime" ou de rencontrer ses favoris de Star Academy lors de leur prochain concert. Parmi les autres prix un téléphone portable de Nokia, un lecteur MP3 et la fourniture gratuite des produits Pepsi.

' frv6+='Joumana Salem, Directrice de Marketing à PepsiCo International, a déclaré à cette occasion:"Le lancement de la nouvelle campagne de promotion vient en complément de la sponsorisation par Pepsi de \'Star Academy 2\', un programme qui met l\'accent sur les jeunes talents aspirant à devenir des stars montantes. Nous avons lancé la campagne Star Pack afin d\'offrir à nos consommateurs l\'opportunité de participer à la plus excitante des émissions de \'reality show\' dans la région".

' frv6+='La sponsorisation par PepsiCo International de \'Star Academy2\' s\'inscrit dans la ligne de la campagne publicitaire internationale musicale de Pepsi pour 2005, campagne lancée le 23 Février à Madrid à l\'occasion d\'une fête monstre à laquelle participaient Beyonce, Jennifer Lopez et David Beckham.

' var v7; v7 =' Valuable prizes won: including Toshiba 42” Plasma TVs, Apple iPod minis and Pepsi Arabic Music CDs
' v7 +='Beirut, May 2005
Following the launch of Pepsi Music Promotion this summer season, Pepsi dares its consumers to join the excitement campaign by sending SMS of the lottery number (found under the cap of all participating Pepsi products) to 1414 and get the chance to win one of 10 Toshiba 42’ Plasma TVs, and other valuable prizes in Pepsi’s innovative and fun promotion.

' v7+='Over 100,000 Pepsi drinkers have participated since the launch of this exciting summer promotion, and the following five lucky people have won a 42” Toshiba Plasma TV: Nada Karhani - Ahmed Mohammed Hamzeh - Mohammed Nasri Awada - Tarek Sabra - Mohammed Aitani

' v7+='And that’s not all, since the start of the promotion, many Apple iPod minis and Pepsi Music CDs have been won!

' v7+='Pepsi’s constant creativity in rewarding its consumers in Lebanon parallels its gratitude for their continuous support throughout the many years.

' v7+='“We are delighted that our consumers always interact with our promotions and this is proof of their commitment to our leading brands,” said Joumana Salem, PepsiCo International Marketing Manager. “Many exciting prizes still await our consumers when they join the fun and there are 5 more Toshiba 42” Plasma TVs still to be won in addition to the other prizes.”

' v7+='And with Pepsi - everybody is a winner! All SMS entries will instantly receive one of 15 exclusive ring tones for their mobile.

' v7+='The recent winners thanked Pepsi for its continued efforts in providing them with the most creative promotions and incredible prizes.

' var v8; v8 ='June 2005 - As the new commercial of Pepsi explodes the screens with its action- packed moves and effects, Jennifer Lopez, currently the highest paid Latina actress is for the first time the new face of Pepsi.

' v8+='Since Jennifer Lopez started as a dancer in musicals and on TV shows, she has won many music and video awards and has sold over 35 million albums worldwide. Her latest album, This is Me Then sold 5 million copies. In addition, J.Lo has a branded clothing and perfume line, and has recently opened a store in Moscow.

' v8+='The new Samurai Pepsi commercial is directed by Tarsem Singh set in the mythical world of Hong Kong and its thrilling downtown filled with martial arts action performance. Jennifer Lopez stars alongside Beyonce Knowles against the famous football player, David Beckham, who gets defeated by the girls by doing a couple of martial arts moves with the help of Amr Diab. The scene ends as the girls leave with their prize of ice cold Pepsis.

' v8+='Commenting on Pepsi’s commercial, Lopez said; “I have done some action movies before, so I was a little ahead of the game. This one, however, was very hard because I had to learn the moves on the spot.

' v8+='As the commercial invaded screens across Lebanon, PepsiCo International decided to launch a new Pepsi music promotion filled with exciting prizes including Plasma TVs, iPod mini and others.

' v8+='Joumana Salem, PepsiCo International Marketing Manager said, “The new Pepsi commercial combines music and football and features Jennifer Lopez as the new face of Pepsi. Therefore, in order to be in line with the new ad, we decided to launch our new summer promotion, giving our consumers the opportunity to interact with one of their favorite actresses and win many valuable prizes”.

' v8+='As part of its continuous efforts, Pepsi are committed to bringing to life their “Dare for More” motto as they offer their consumers unique entertainment experiences and exciting promotions.

' var v9; v9 ='Beirut- July 2005 - Pepsi kicked off this summer season with fun filled musical tunes as consumers won valuable prizes by sending an SMS once when they found a serial number or a picture of an iPod or CD underneath their Pepsi cap.

' v9+='This year’s summer promotion received great popularity among Pepsi consumers who enjoyed participating and wining interesting prizes such as; 10 Toshiba 42’ Plasma TVs, hundreds of Apple mini iPods and over 100,000 Arabic music CDs. Every consumer won an exclusive ring tone for his mobile. The last 5 lucky Plasma TV winners were; Dalal Zeiter, Elie Nimr, Ibrahim Hayek, Kamel El Noumeri and Samah Rakab.

' v9+='Pepsi consumers were overjoyed as they expressed their gratitude and reiterated their commitment to always drinking Pepsi.

' var v10; v10 ='Beirut, 13 July 2005 - Continuing its strong support for sports in different regions and particularly in Lebanon, Pepsi was a sponsor of the West Asian Basketball Association Championships which were held in Lebanon in June 2005. Participating teams in this basketball event included those of Lebanon, Syria, Jordan Iran, Iraq and Yemen.

' v10+='The Lebanese team included major players such as; Fady El Khatib, John Vogel, Roy Semaha and other prominent players, who lead the team to win the second place in this tournament and qualify to the finals that will be held in Qatar.

' v10+='On this special occasion and as one of the sponsors, Pepsi congratulated the team on winning the second title in its home country and was proud that the sponsored team will qualify on to major events.

' v10+='"We are delighted that our national team reached 2nd place and this is a great win for Pepsi as well. We are proud to support sports events because we strongly value our consumers\' interest." said Joumana Salem, PepsiCo International Marketing Manager." And on this occasion we congratulate our Lebanese National Team and wish them the best of luck in the upcoming basketball competitions".

' v10+='Pepsi strives in bringing its consumers the best in sports entertainment as well as satisfying their taste.

' var v11; v11 ='Beirut, 26 July 2005 - Always providing the best in refreshments, Pepsi launched New Diet Pepsi with a smoother, better taste in an attractive blue can. The campaign was a huge success as it toured across the country giving its consumers a satisfying and a fresh sensational taste.

' v11='New Diet Pepsi was introduced at the Fitness Academy Tour, a mobile Fitness studio visiting Health Clubs across the country and educating people about fitness and a healthy diet. The distinctive new Diet Pepsi blue can was distributed to members and visitors at the clubs, who were grateful for a cool drink of new Diet Pepsi after their workout, and could not believe that such a great tasting soft drink was still only 1 calorie.

' v11+='Continuing its Taste Tour, new Diet Pepsi swept the Lebanese beaches where hostesses offered beachgoers samples from a specially constructed bar just in time to quench their thirst under the burning summer sun.

' v11+='"PepsiCo is proud to present new Diet Pepsi with a smoother, better taste and is always keen to provide consumers with surprises to render their summer the most enjoyable," declared Joumana Salem, Marketing Manager for PepsiCo International. "Summer is the season where everyone tries to keep in shape, and we are proud to give consumers a better tasting Diet Pepsi, still at only 1 calorie”.

' var v12; v12 ='Beirut, August 2005 - The remarkable success of Pepsi’s music promotion led the leading soft drinks company in Lebanon and the Middle East to offer its loyal consumers the change to win more fun and exciting prizes this summer season, through launching a lottery competition.

' v12='The new initiative from Pepsi offered consumers the chance to win three 42 inch Toshiba Plasma TVs, by entering a lottery draw at leading supermarkets.

' v12+='On the 2nd of August, the draw for the winners took place under the supervision of two representatives from the Lebanese Lottery Commission, and the lucky winners of the 42" Toshiba Plasma Screens were Sona Krikorian, Jocelyn Bou Khalil and Raffi Bissal.

' v12+='“As promised, Pepsi crowned this summer with many valuable prizes aimed at providing our consumers the best possible means to enjoy the season,” said Joumana Salem, PepsiCo International Marketing Manager. “Pepsi dares its consumers to always Ask for More, and we in turn promise to have many more exciting prizes in store.”

' var v13; v13 ='Beirut August, 2005 - For the eleventh consecutive year, PepsiCo International (PI), the leading soft drinks company in Lebanon and the Middle East, continued its support of the scholarship program at the American University of Beirut (AUB) as part of its ongoing community initiatives and commitment to academic excellence. A check for $35,000 was presented by Talal El Khalil, Vice President, PI Levant Unit, to Dr. Peter Heath, AUB acting President, in the presence of other officials from the AUB and PI.

' v13='“PI strongly believes in rewarding committed students for their excellent achievements, in order to help them reach a brighter future,” commented El Khalil. “We will continue with our scholarship program, whose main objective remains centered on forging a better future and advancing student excellence in higher education.”

' v13+='The scholarship will cover fees for the 2005-2006 academic years and will support six academic achievers majoring in Business Administration, Public Administration, and Engineering. In addition there is a seventh award which will be given to the student who achieves outstanding athletic results.

' v13+='“As promised, Pepsi crowned this summer with many valuable prizes aimed at providing our consumers the best possible means to enjoy the season,” said Joumana Salem, PepsiCo International Marketing Manager. “Pepsi dares its consumers to always Ask for More, and we in turn promise to have many more exciting prizes in store.”

' v13+='“We our proud to give students the support they need to continue their studies, because Pepsi is and has always been an active community supporter,” commented El Khalil.

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