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Manchester,
England:
4:17PM
Just a phone call away: In the U.K.,
tele-sales is a very powerful tool. Using this and other powerful tools, the
Pepsi business has prospered in the U.K. since a refranchising in 1987. |
Dubai,
U.A.E.:
5:15PM
Here , and throughout the Arabian
Gulf, Pepsi-Cola is part of the fabric of daily life. Its millions of consumers
make Dubai a proud showcase of pepsi activity. |
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| Pepsi wanted to create a project for a
decentralized company that would tie together its affiliates, subsidiaries,
& bottlers emotionally with the parent company. |
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go to: www.smlc.com.lb |
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| Pepsi produced a day-in-the-life style
keep-sake that captures 65 locations worldwide. Black Star worked extensively
with Pepsi to produce not only the photography but handled all of the
logistics, & travel arrangements, delivering over 1,000 rolls of film the
following week. |
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PEPSI - A PEPSI DAY AROUND
THE WORLD |
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home | profile | what'snew | factory pictures | historical pictures | tell a friend
| In all, the images of a Pepsi Day are
linked by several common threads: achievement, enjoyment, excitement. And like
the Pepsi trademark itself, these threads run boldly through the pages that
follow. Here, then, is a preview of "A PEPSI DAY: 24 Hours in Pepsi-Cola's
World. |
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Carson City, NV:
12:06PM:
Time
may be fleeting, but this clockmaker is a pro at holding still. He belongs to
Impact International, a company that manufactures and distributes Pepsi clocks,
signs and menus worldwide. Some half million Pepsi clocks tick away in markets
around the world every Pepsi Day. |
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Beirut, Lebanon:
1:47PM:
In a city of shattered dreams, near the tenuous line that divides east and
west, Lebanese soldiers stop a Pepsi delivery truck to clear it through
security. Pepsi entered Lebanon in 1952. And with the exception of several
weeks of escalated fighting in 1976, during which its plant sustained heavy
damage, Pepsi-Cola has continued operating throughout the civil war.
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Penajachel, Guatemala
7:30AM:
The most basic of all models of distribution has served areas of Guatemala well
in the decades since Pepsi first entered the market. |
Venice, Italy:
10:30AM:
"A kind
of poem in stone accidentally written on water" is how Venice has been
described. The metaphor is apt. For those charged with product distribution,
this city can be one tough challenge. Here, a gondolier carefully glides Pepsi
to market outside the famous Gritti Palace. |
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Addis Ababa, Ethiopia:
3:15PM:
In this East African capital, a Pepsi stronghold, delivery
can take all forms.
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home | profile | what'snew | factory pictures | historical pictures | tell a friend
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