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Mexico City,
Mexico:
6:00PM
From hand trucks to trailer trucks, Pepsi
distribution enlists virtually every type of vehicle that has ever touched
pavement. Here, a delivery man carefully negotiates the maze known as Mexico
City. |
Jeddah, Saudi
Arabia
9:00PM:
In a Sarawat super-market. in one of Jeddah's
numerous shopping centers, a family stocks up on Pepsi. Evidently, though, not
everyone has the patience to get the product home. Pepsi entered Saudi Arabia
in 1955, and is the nation's runaway soft drink leader. |
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| From production to consumption and at
every point in between, a Pepsi Day resonates with the energy of human
achievement and enjoyment. |
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go to: www.smlc.com.lb |
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| Pepsi produced a day-in-the-life style
keep-sake that captures 65 locations worldwide. Pepsi produce not only the
photography but handled all of the logistics, & travel arrangements,
delivering over 1,000 rolls of film the following week. |
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PEPSI - A PEPSI DAY AROUND
THE WORLD |
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Munich, West Germany:
2:30PM:
Guess who's being asked to load cases. Keeping this German kiosk stocked is no
small task. |
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Guangzhou, China:
11:40AM:
Here at the mid-autumn festival, a Chinese girl has just
received two bottles of Pepsi tied in "lucky" red ribbons -a popular gift for
birthdays and other special occasions. Pepsi-Cola entered China in 1981, when
it launched one of the first Sino-American joint ventures in the special
economic zone of Shenzhen. In 1986, a second plant was opened here in
Guangzhou.
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Baghdad, Iraq:
8:30PM:
With a
symbolic "nod" from Iraqi leader Saddam Hussein, the final match of the Third
Arab Nations' Youth Football Championship, sponsored by Pepsi, gets under way
at People's Stadium. |
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Los Angeles, CA:
2:30PM:
No need for a calling card here. As these drivers progress through their route,
they take the vibrance of the Pepsi look along with them. Note the coils
connecting the cab to the trailer. Colors look familiar?.
| The growing use of Compaq personal computers
in the company's regional offices is speeding market response and lowering
administrative costs. |
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