To make, sell & deliver World Class profitable brands that satisfy our consumers and customers refreshment beverage needs

The Preferred Choice
by our Customers & Consumers

SMLC Values

Passion for sustainable growth
We are passionate about delivering sustainable and profitable volume growth in every segment year after year.

Ownership and accountability
We work as responsible teams taking ownership for our actions and are accountable for our results. We are good corporate citizens…we are actively involved in our communities and care about our environment.

Performance Driven
We foster an open and transparent culture that recognizes & rewards performance ; attracts & retains the finest people; fully develops their talents and encourages collaboration to drive the business ahead.

Cost Conscious
Our actions demonstrate high awareness for cost reduction opportunities and we keep it top of mind.

Quality Focused
Quality is in everything we do – We do the right things right from the first time.

Responsive to Opportunities
We are decisive and move swiftly to capture opportunities that provides us with a competitive advantage.

Download mission & vision document (English version)

Download mission & vision document (Arabic version)